Most software demos are long and boring. After studying hundreds of demos, I’ve found you only have 5 minutes to prove you can solve their problem. Here are 5 tips to help you do that:
1. The demo is not a tutorial: Save that for onboarding. This is not the information they need in order to buy, and you’re missing the parts that matter to them.
2. The Demo is part of a larger presentation: Your presentation should be a story that brings the buyer on a journey from their problem to your solution and the demo is simply the culmination of that.
3. Keep it simple: Even if it’s a complex product. Highlight their 3 biggest pain points and how your software solves them. Only sell your customers what they are buying right now.
4. Use Screenshots instead of a live demo. Don’t be afraid to use screenshots. They serve the same purpose and perform faster. You can always pull up a live demo during the Q&A if they ask to see something outside of your planned presentation.
5. Leave plenty of time for Q&A: A 5-minute cap on the demo will ensure that you have plenty of time for Q&A. Show the customer the parts of the program that are most beneficial to them, and then let them guide the rest of the demo with their questions.
This is one of the many things I teach you how to do in my coaching program. Send me a message if you’d like to learn more!
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Have a great week!
CEO, JPM Sales Partners
Custom Sales Playbook Designer and Creator of The Sales Launch Code
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