Argh! I’m sharing something today that has me all kinds of riled up!
It’s a method of amateur selling - taking shortcuts; choosing “efficiency” over “profit.”
It goes back to a mantra my dad used to repeat to us five kids growing up: “ A shortcut isn’t always a shortcut.” Meaning, there are times for automation, and there are times when automation will bite you in the butt.
At the end of the day, all that matters is results, so if your results are average or less than average, it’s time to step it up.
Let me frame this with most average sales organizations are taking short cuts, so this method is not popular. Most people will disagree with you. And most people are average.
But when you invest the time to do things right, you’ll reap more profits later. The five minutes you spend to prepare a cold call or cold email is going to slide you to the top of the other 100 messages they’ve received that day.
I’ve shared a few of my best tips in here so you can stop being an amateur and transition to a world-class sales team.
Thoughts? Drop 'em below!
Have a great week!
CEO, JPM Sales Partners
Custom Sales Playbook Designer and Creator of The Sales Launch Code
© JPM Partners, LLC