She suggested that before I run my ad for my target audience in the United States, that I run it for my target audience overseas first, in order to get likes to provide social proof.
Here's the reasoning: Not everyone is a first adopter (most people aren't). People usually don't like to be the first to like or share something. When they see that others like it, too, it reinforces their own good feelings about what they are seeing.
So when you run a social ad, the more likes you have, the more you continue to get as it feeds itself.
So what Dominique explained to me is that only 10% of Facebook users are in the US, yet it is the most highly targeted for ads. She suggested that I run the ad to my target market overseas first (I chose India and the Phillipines) for a small budget to get likes. You can reach a lot more people on a smaller ad spend. And, even though they may not be able to afford your product, they are in your target market and can benefit from your free content.
This way when the ad runs to the US, it already has likes and social proof.
Well, I didn't know how much to spend so I put a $20 ad up for 2 days.
I got 956 likes.
Then I ran it to the US. Same budget (but it reached a lot less people especially this time of year with big brands competing for holiday ad space) and I got another 50 likes.
My particular ad was pitching my 60 Second Elevator Pitch Mini-Course: Crafting the Perfect Pitch, but you can also do an ad that simply asks for someone to like your Facebook page.
Because if people are interested in what you have to say, they can like your page without any obligation (money, getting on a list). But when it is time to run an ad for an offering, it is much cheaper to target the fans you already have, and you know they are already interested in what you do.
So there you have it. That's what's working for us this Wednesday.
What's working for you?