The reason why income goals don't work is because they’re all about the money the person is making and not about the problem they're solving or the people they're helping. Success requires many people working toward your vision and if your vision is just your personal income goal no one else is excited about that except you.
Goals inherently make us focus on what we DON'T have which attracts more of that (lack). When someone obsesses on an income goal they're constantly reinforcing that they don't have it.
And if you don't believe you are already capable of achieving that goal, it doesn't matter what effort you make, your outside world will always be a reflection of your inner world. We create our own reality based on what we believe. Even if you gain money it will escape you because you don't think you're worthy of it.
However, if you set an objective that goes beyond your own desires and needs, other people will rise up to help you achieve it and the money is a byproduct of achieving your objective, not the end goal.
It's like the limit in calculus (this is the only real-life application of calculus I've ever used! ) X and Y can approach the limit, but the limit can never actually be reached. I see goal setting as the same thing. As soon as you set the goal, you are establishing your limit.
So, call me crazy, but I might be the first sales coach that ever told you to stop focus on closing sales. (Don’t mistake that for not asking a closing question!). Focus on your big mission, your big goals that go beyond your personal income and the income will be a byproduct of you achieving that goal is larger ways you could have imagines yourself.
Thoughts? Drop 'em below!
Have a great week!
CEO, JPM Sales Partners
Custom Sales Playbook Designer and Creator of The Sales Launch Code
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