Back with social media expert, Beverley Theresa, to talk about how to generate leads from social media for your B2B sales team. Leads, leads, leads!! Today we’re talking about where on social media you should be posting.
STEP TWO: Choose the best platform for you
Define your ideal client. This is who you ideally want to work with.
- Find out where your ideal clients hang out (Hint: you can find user demographics for each social media platform). You also want to make sure they are using it for business and not purely personal.
- For B2B you should be on LinkedIn. Facebook Ads has the best data, so don’t write it off. Facebook page posts only reach 2-3% of people who follow your page. So supplement with boosting or paid advertising.
- Choose two platforms to start and go full force, and see which ones generate qualified leads that are likely to close.
- Cross-post and from LinkedIn to Facebook. Pull emails from LinkedIn connections and then create a customer list on Facebook to target them.
Catch Step Three, What to Post and When in Meeting 29!
Catch up with Beverley at hellobeverley.com and all over social at @hellobeverley
PS. There are multiple tools to find email addresses on LinkedIn, however, I never recommend something I haven’t already used and love, so I can’t verify any of these tools, but if you search “chrome extension LinkedIn email” in Google, you’ll find multiple options!
Have a great week!
CEO, JPM Sales Partners
Custom Sales Playbook Designer and Creator of The Sales Launch Code