Melinda Elmborg of StartupAction.co is back on the show today! Melinda is a former VC who was frustrated and tired of saying “no” to startups she knew she could help.
So she started a virtual accelerator, Startup Action, to help startups get the launch they need, even without outside funding.
Today she shares Mistake #2: Going to Market without Product - Market Fit
Sometimes when startups have too much money, they will launch sales and marketing and, without product-market fit, will keep putting money in the wrong place.
Like a bucket with holes, you won’t be able to get conversions with more ads or more sales meetings.
Melinda explains how to make sure you have product-market fit and shares a great story about how a company learned this the hard way!
You can grab some of Melinda’s free resources and find out more about her accelerator here:
Stay tuned for Mistake #3 next week! And if you missed mistake #1, you can grab it here.
Watch:
Thoughts? Drop 'em below!
Have a great week!
Jessica Magoch
CEO, JPM Sales Partners
Custom Sales Playbook Designer and Creator of The Sales Launch Code
© JPM Partners, LLC
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