One thing I know about sales training and methodologies is no one size fits all. I recommend getting your hands on as many sales trainings as possible and designing a program that works for you (including mine!). The lesson below focuses on an exercise designed to help you develop YOUR signature selling style. You know you what kind of salesperson you DON'T want to be, what kind of seller DO you want to be? Enjoy!
I can’t believe I’m doing this… but when I have an idea for something I just can’t let it go.
In the spirit of Hamilton, I made a little freestyle hip-hop song for you all. The only thing nerdier than rapping about American History is rapping about sales quotas. But I can’t say this is a new talent. Lin-Manual Miranda and I were in the same improv group for a quick minute back in the day. I remember him because he was AWE-some.. And if he remembers me, it’s because he remembers that terrible girl that was terrible but did it anyway. Ha ha. I was also cast as the lead in a Spoken Word Opera here in Philadelphia at the Painted Bride Theater. Also, bad casting, but I did it anyway!
And today, I do it anyway for you : )
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Hey! I put together this infographic for you that outlines 13 different sMarketing strategies to overflow your pipeline with prospects. There are lots of ways to open a sale, but only one way to close it, so make sure you snag your Free Cheat Sheet on The 8 Steps to Closing the Sale! Let me know which new strategy you are going to apply in the comments below. If you have any questions about how to apply these strategies to your business, ask in the comments. Myself or some other amazing person in our community will answer!
Most people admit to having a problem closing sales. So this funnel doesn’t look like MOST sales funnels. It has a super sexy hourglass figure. Let me break it down for you:
The first step in the sales process is Marketing, or what I call sMarketing, which is the salesperson’s role in marketing. We’re not all blessed with a marketing team with a massive budget that creates high converting leads so we have to do it ourselves.
sMarketing’s sole purpose is to peak people’s interest about your product or service.
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I hate sales. I never wanted to be in sales. I thought it was about tricking and manipulating customers into buying. And that wasn't me.
But when I learned that most of what I had been taught about sales from "them" (society, pop culture, well-meaning friends and family) was totally wrong, my sales soared. I mean soared. I built a $40M a year sales division at the startup I worked for when I was just shy of 30 years old because I learned these truths and shared them with my team.
This is not just about lies, it's a lesson in sales psychology and the Spirituality of Success.
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