On today's edition of What's Working Wednesday where we share what we're learning on this digital marketing adventure.

We realized that using images instead of links helps grab attention and control what's displayed on social media. 

Problem: When we were sharing links on Hootsuite (our social media management software) different sites would pick up different images to display, even if we had selected the image we wanted in Hootsuite. 

It's time for another edition of What's Working Wednesday where we share tips with you on what's working for us right now in our digital marketing adventure.  Ironically, though our company focuses on the art of selling through conversations, digital marketing is a big and new part of our business.  It's quickly changing and exciting, so we want to share what's working for us right now and realize it may be obsolete next week!

This week I discovered how Facebook Audience Insights can have a tremendous impact on reaching and converting your ideal customer.

Here's what I think you can use it for: 

Is it possible to be financially successful and spiritually enlightened at the same time?

In all probability, many spiritually-minded people would refute this, in view of the common belief that one can be either material or eternal – but not both. Conversely, one finds people in pursuit of material success, who share the belief that to be wealthy one must be underhanded in some way. After all, “it’s a jungle out there,” and, “only the strong survive.”

In the book, “The Spirituality of Success – Getting Rich With Integrity,” I contend that

It is impossible to be successful without simultaneously being spiritual.

Over the course of the years, I’ve seen so many gifted individuals lose the success they deserved because of their emotions.

One of the easiest mistakes to make is arriving at a business decision based primarily on emotion. In the heat of experiencing the feeling, we invariably make the wrong decision. It’s important to note here that I am not referring to the “feeling” or intuition that we may get about a business deal or condition. I’m talking about making a decision while feeling angry, unappreciated, betrayed, scared, or even happy, confident, or fortunate.

I realize that feeling these emotions may be commonplace at any given point in a day, but it’s the intensity of the emotions that govern the feasibility of making important decisions. If your emotions are “in play,” if you’re experiencing any emotion to a heightened degree, positive or negative, hold off any important decisions, business or otherwise, until your emotions are no longer “in play.”

In any one day, you have a limited amount of creative energy at your disposal. Much of this energy is depleted just in carrying out the activities necessary for survival and responsible living. There is no escaping these outputs of energy. However, there are many activities we engage in that are really unnecessary and waste our energy because they do not provide the bare necessities or bring us closer to our dreams.

Ultimately, your achievement of success will depend on how wisely you use the creative energy available to you.