On today’s edition of What’s Working Wednesday, where we talk about what’s working in this digital marketing adventure we’re taking, we’re sharing what we learned using Instagram ads.

So, maybe I was late to the party on Instagram ads, but let me tell you, they have been performing so much higher than our Facebook ads, I had to share it with you.

Previously whenever I had run an ad on Facebook I would uncheck the little box next to “Instagram feed” mainly because I’m not active on Instagram and I didn’t want another platform to babysit. But we were working on this recruiting job for an entry level inside sales rep outside of Philly for a very exciting tech startup. I thought this would be an easy job to recruit for, but not everyone, especially recent grads, understand what a massive opportunity it is to work for a startup and get rewarded with stock options. That’s for another day.

This one’s for the sales managers and CEO’s out there:

Hiring the right salespeople can be the biggest pain in the ass.

You spend the time and money to find them, salary and bonuses to woo them, invest in training and development to get them off to a good start, and then wait six months to see what happens.

These are the things I think about at 3am. 

Should you find work that has meaning? 
Or just bring meaning to the work you're doing? 

Is our purpose something predetermined that we "search" for? 

Yippee-oh-i-ay! We're bracing for a snowstorm here in the Northeast... the news is making it out to be this monstrous armageddon of a storm, but I haven't seen a snowflake yet (I might be eating my words by the time this goes live). 

When I get stuck inside for a snowstorm, I get really hungry. And those Munchitos my hubby made me stock up on yesterday are calling my name from the pantry.  Stinks because I'll be in Florida next week and will look like all the other northerners...

I had to refrain from using expletives in the title because it’s the topic we’re talking about this December at the blog and it’s been itching at me like a

swollen

Amazonian

bug

bite.

You see, I was raised by an awesome leader who, in his book, “The Spirituality of Success,”   after multiple interviews with Entrepreneur of the Year award winners who all apologetically responded that they don't set goals, purports

GOAL SETTING DOESN’T WORK.  

On the other hand, everyone else tells me it does.

Now, I’m no stranger to going against the grain.

After all, if only 1% of people are making over $350k in this country, then the other 99% or more are totally wrong, that is, most of the people you will talk to you in your life.

So, who do I believe?

The following spawns more questions than answers, but if it expands your mind for even a second about how goals might

affect our potential,

our view of ourselves,

living our destiny vs. living our fate,

and limiting or expanding us,

then it’s worth diving into some of these questions.