On this edition of What’s Working Wednesday where we discuss quick bits of what’s working for us right now in this digital marketing adventure, we’ll be talking about MVP (Minimum Viable Product).

You know how you’ve heard something 100 times and you think you understand it, but one day you hear it in a different way (or just again) and it clicks somehow for you?

Well, that’s what happened last week over Thanksgiving break.

On today's edition of What's Working Wednesday, where we share what's working for us right now on this digital marketing adventure, we're talking about optimizing the followers and likes you get on social media. 

This tip was given to me by Ali Rittenhouse in her Monthly Marketing Success Kit and it's pretty simple: 

Every time someone follows or likes your post on social media, send them a direct message thanking them.

Woah, I just finished our first installment of the Upscale your Sales Expert Interview Series with Fradel Barber, a long time friend of mine and CEO at World Financial Group, a division of AEGON, where she leads a team of 400 financial services reps.

On today's edition of What's Working Wednesday where we share what we're learning on this digital marketing adventure.

We realized that using images instead of links helps grab attention and control what's displayed on social media. 

Problem: When we were sharing links on Hootsuite (our social media management software) different sites would pick up different images to display, even if we had selected the image we wanted in Hootsuite. 

It's time for another edition of What's Working Wednesday where we share tips with you on what's working for us right now in our digital marketing adventure.  Ironically, though our company focuses on the art of selling through conversations, digital marketing is a big and new part of our business.  It's quickly changing and exciting, so we want to share what's working for us right now and realize it may be obsolete next week!

This week I discovered how Facebook Audience Insights can have a tremendous impact on reaching and converting your ideal customer.

Here's what I think you can use it for: