Referrals are the hottest leads you can get and they’re free! Yet, most salespeople do not ask for referrals at all and leave it to chance. Consider this: 91% of people say they’d give referrals: only 11% of salespeople ask for them. That means there is a big opening to get leads for your business through word-of-mouth. But having a process and a system to follow to get referrals is key. Leaving it up to chance will produce minimal results. We’ll also cover how to crystallize a sale so it’s as hard a diamonds.

In this course you will learn:

  • The one question you MUST ask after closing a sale to prevent buyer’s remorse, increase renewals, and attract referrals
  • How to plant the seed for referrals early in the sales process
  • How to encourage referrals even from clients who don’t buy
  • Why referrals are called “The Acid Test” to the sale and will predict the strength of the sale
  • Why customers want to give referrals, and why it has little to do with your product
  • How to ask for referrals at various stages of the sales process
  • Why referred prospects are the hottest leads you can’t buy
  • Why asking for referrals MUST be part of your sales process in order to get them.
  • Exactly what to say to ask for referrals
  • How to follow up with referrals
  • Creative ways your clients can give you referrals beyond sharing names and numbers
  • Why the optimal time to get referrals is at the time of sale
  • How to encourage referrals long after the sale is made
  • Assignment: Script your question to crystallize the sale and ask for referrals
  • CHALLENGE: Submit your Crystallizing and Referral script for feedback and see a sample response
  • Certificate of Completion: Successfully pass the quiz to obtain your personalized certificate of completion


  • The Theory of Unlimited Potential

Class Curriculum

  • Welcome!
  • Course Tutorial & Task List (5:50)
  • Join the Community
  • Complete Your Contact Details
Part 1: Crystallizing the Sale
  • Introduction (0:42)
  • What is Crystallizing? (2:07)
  • How to Crystallize the Sale (2:48)
  • How to Continue Crystallization Beyond the Sale (3:16)
  • Assignment (0:23)
Resources: Crystallizing the Sale
  • Audio & Slides (Downloadable)
  • Notes (Fill-in-the-blank Note Taking Template)
  • Worksheet

Part 2: Getting Referrals
  • Introduction (1:27)
  • How to Get Referrals (4:59)
  • How to Attract More Referrals with the Right Mindset (4:38)
  • How to Close a Sale from a Referral (6:34)
  • Creative Ways to Get Referrals (2:14)
  • How to get Quality Referrals (3:33)
  • More Creative Ways to Get Referrals (1:57)
  • What to Say to Referrals (0:55)
  • The Catch (0:30)
  • How many referrals does it take to get to a completely Referral-Based Business? (1:07)
  • Summary and Assignment (4:39)
  • Sample Crystallize and Referrals Script (3:18)

Resources: Getting Referrals
  • Audio & Slides (Downloadable)
  • Notes (Fill-in-the-Blank Note Taking Template)
  • Worksheet

  • Challenge
  • Quiz & Certificate of Completion

Bonus Lesson
  • The Theory of Unlimited Potential (10:58)

Wrap Up
  • Refer-a-Friend
  • What's next?


Hi! I'm Jess.  Here's why you should learn from me...

Hi! I'm Jess. Here's why you should learn from me...

I'm Jess Magoch (pronounced MaGOOCH), Virtual Sales Trainer and mom of two little superheroes. I have a Bachelor's from NYU, built a $40M sales team from scratch for a healthcare startup in corporate America and taught my sales courses at the University of Pennsylvania's EDSI EdTech Startup Accelerator, The Business of Doing Good, TechGirlz and am an Alumna and Philadelphia Ambassador to the Pipeline Angels, a bootcamp that teaches women how to angel invest and invests in women-led social enterprises.

I've sold and have taught how to sell to individuals, large corporations, small to medium sized businesses, startups, channel partners and brokers. Now, as the CEO & Founder of JPM Sales Partners, I show social entrepreneurs, with my proven sales methodology and interactive online training course, how to master their sales conversations so they get excited about selling again.
Most people don't dream of being in sales  (I certainly didn’t).

Most people don't dream of being in sales (I certainly didn’t).

It comes with baggage and preconceived notions. But let's face it, without sales you don't have a business. Sales is a process that I've come to love (and you will too). I've trained and taught hundreds of professionals. It's my 'sweet spot' to making an impact in the world. But in order to master sales, your process and your approach have to be as authentic as you are.

Now I know that learning the skill of selling means freedom. Freedom to start your own business, do what you love, and determine your own income. It breaks the glass ceiling and allows you to spend time with the people you love when you want to, travel where and whenever you want, and live life on your own terms. That's why my business is structured the way it is and why I do what I do for other people.
With a background in yoga and acting, I believe in the mind, body, soul approach to selling.

With a background in yoga and acting, I believe in the mind, body, soul approach to selling.

The mind is your mental toughness. The body (the how) is the physical, logical, strategic methodology. The soul is your inner game and state of being. When all three are combined, you can truly embody your on-purpose business with total freedom...and yes, I can teach you how.

I call it "Sales Training with a Spiritual Kick."

It’s the cherry in your Dr. Pepper. It’s the essence of something you can’t quite put your finger on, but is the essential ingredient that makes all the difference.

You can do this.

I can show you how.

"High Impact and Rare"

Jessica worked brilliantly with our EDSi fellows. She covered a wide range of critical information, including: asking our entrepreneurs to consider who the customer really is (as a person), how to build trust and relationships, and how to understand the customer's needs accurately. I think Jess' work was particularly useful because, while it touched the strategy and the financial model of each business, it stayed clearly on the sales (customer acquisition) side. Her feedback and insights were rich in context and given with empathy and understanding. It is clear to me from working with her that Jess has deep knowledge underneath her comments. We drew on that knowledge in a classroom setting, and I believe her contribution would also be immensely useful in 1:1 interaction.

-Leslie Mitts, CEO, University of Pennsylvania's Education Design Studio, Former Practice Director, Wharton Entrepreneurial Programs, & CEO of Phoenician Ventures.

"We came away with a plan that truly made sense for us and gave us confidence that we could attain our goal."

Jessica recently worked with us to establish a sales plan to meet our goals. As a startup, sales is particularly challenging due to many competing priorities and lack of formal training on the part of the senior team. After working with Jess for even a short period of time, we came away with a plan that truly made sense for us and gave us confidence that we could attain our goal. Jess helped us to identify areas where we needed to make changes to our process and where we could improve our messaging. She also helped us to figure out a system for measurement, which was important. I felt that she really understood our business, even after just working together for a short time. I highly recommend JPM Partners for anyone looking to get their arms around their sales goals and strategy!

- Jennifer Anderson, Co-Founder at Sustrana | Helping Companies Build Focused Sustainability Programs
  • Are there any pre-requisites?
    Are there any pre-requisites? There are no pre-requisites for this course. However, we do recommend that you complete the course steps in order to gain full knowledge of the entire sales process.
  • When does the course start and finish?
    When does the course start and finish? The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
  • How long do I have access to the course?
    How long do I have access to the course? How does lifetime access sound? After enrolling, you h"texthat we couuuuuuuuuuuthe sali="50" heightB' o I r k-socessathy aes ath=dev' oownish.
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